The Importance Of Home Staging In Real Estate
Home staging has become increasingly important in today's competitive real estate market. With the rise of online property listings and virtual tours, potential buyers have more options than ever. Sellers must present their homes in the best possible light to stand out among the listings. Home staging allows a property to be showcased in its full potential, enabling buyers to imagine themselves living in the space.
By strategically arranging furniture, decluttering, and adding tasteful decor, home staging creates an inviting atmosphere that appeals to many buyers. It helps highlight the home's best features, maximizes space, making your home appear more spacious and well-maintained. Ultimately, home staging helps a property sell faster and often leads to higher offers and a smoother transaction process.
Further, staging can help increase the sale price by up to 20% on average. For sellers who decide not to stage, the IAHSP survey also shows that the average price reduction on a home was five to 20 times more than the staging investment.
Top Home Staging Facts and Statistics for 2023 Trends
According to the National Association of Realtors (NAR), in 2022, 20% of homebuyers increased their offer on a home by 1% to 5% because the home was staged. Staging a home is beneficial for both buyers and sellers. It helps buyers envision themselves in a well-organized home, allowing sellers to sell their homes more quickly and for a higher price. Here are some key findings from 2022 that give us an idea of the trends we can expect in 2023:
In a 2023 study, 81% of buyer's agents said that staging a home made it easier for potential buyers to imagine living there.
The living room is the most important room to stage for buyers, as identified by 39% of buyer's agents.
More than half (58%) of buyers' agents reported that staging significantly impacted how buyers viewed a home.
Forty percent of homebuyers were more willing to visit a staged home that they saw online.
Twenty percent of sellers' agents stated that staging a home resulted in a 1% to 5% increase in its dollar value compared to similar homes on the market that were not staged.
Thirty-four percent of buyer's agents said that staging positively affects home value if decorated according to a buyer's preference.
Thirty percent of buyers consulted with family members during the buying process, even if they wouldn't be living in the home.
Based on a 2021 market survey, professionally staged homes sell for an average of $40,000 more than the list price.
Staging has been a helpful tool, with a 2019 report showing that 29% of buyers consider a staged home crucial in their search process.
Younger generations, such as Generation Z (48%) and millennials (40%), believe that staging is vital.
Forty-eight percent of sellers' agents noticed a decrease in the time a staged home spends on the market.
Agents commonly recommend decluttering the home (96% recommendation rate) and cleaning the home as the most essential tasks for sellers.
These findings highlight the significance of home staging and indicate that it will continue to play a crucial role in the real estate market in 2023 and beyond.
Benefits of Home Staging
Staging a home helps sellers showcase a ready-to-move-in home and attract buyers with an attractive living space.
Updating rooms to reflect current trends helps buyers envision themselves living in the home and emotionally connect with it.
A report from 2021 revealed that 85% of staged homes sold for 5% to 23% more than their listing price.
According to a 2019 report, virtual home staging (using digital tools to design and furnish a room) can reduce staging costs by up to 97% compared to physical staging.
Around 20% of buyers’ agents mentioned that staging a home increased the value offered by buyers by 1% to 5%, compared to equivalent prices for unstaged homes.
On average, unstaged homes spent 184 days on the market before selling, while staged homes sold within 23 days, based on a 2021 report.
Home Staging Cost
Home staging enhances the appearance of a house for sale, with prices for real estate staging varying based on specific needs such as furniture rearrangement, color advice, tidying up, packing, and renting furniture. Stylish Staging & Design costs for home staging varies according to the size, layout, and design of the home. The cost to stage the critical areas of the home can range from $2,700 for a smaller home to 1% of the home's selling price.
Our Design consultation for an occupied property is $300, with each additional hour costing $100. For a comprehensive occupied consultation, we charge $550 for a 2-hour walk and talk, with a detailed plan delivered. We charge $150 for each additional hour.
Home Staging ROI
Real estate staging increases desirability, and buyers will pay more for a staged home. Professionals report an average ROI of 5-15% over the asking price. According to a 2021 survey, investing 1.3% in staging results in a 7.1% over-list return. A 2022 report shows that staging helps increase the sale price by up to 20%. Homes not staged experienced significant price reductions compared to the staging investment. Ultimately, staging a house to sell creates a space that allows buyers to envision living in it, attracting more potential buyers and higher offers, resulting in faster home sales.
Introducing the Perfect Home Transformation Package: Elevate Your Space with Stylish Staging & Design!
Are you ready to take your home to the next level? Looking to impress potential buyers, create a warm and inviting atmosphere, or revamp your living space? Look no further because Stylish Staging & Design is here to offer you the ultimate home transformation package! Why settle for ordinary when your home can be extraordinary?
At Stylish Staging & Design, we understand the importance of creating a space that reflects your unique style and personality. Our team of experienced designers is dedicated to turning your vision into reality, transforming your home into a stunning showcase that will leave everyone in awe. Whether you're a homeowner looking to sell quickly or someone who wants to revitalize their living environment, our packages are tailored to meet your needs.
Here's what our Perfect Home Transformation Package includes:
1. Personalized Design Consultation: Our experts will work closely with you to understand your style preferences, needs, and budget. We will listen to your ideas and goals to create a personalized design plan that reflects your vision.
2. Comprehensive Space Analysis: Our talented team will conduct a thorough assessment of your home, taking into consideration its architectural features, layout, lighting, and overall aesthetics. We believe every space has excellent potential and strive to maximize its appeal.
3. Customized Staging and Design: Using our extensive inventory of high-quality furniture, accessories, and artwork, we will curate a customized design plan specifically for your home. Our staging experts will strategically place each piece to ensure optimal flow, balance, and functionality.
4. Professional Photography and Virtual Tours: In today's digital age, having visually stunning photos and virtual tours is essential. Our professional photographers will capture the true essence of your transformed home, highlighting its best features. Rest assured, your property will stand out from the competition and leave a lasting impression on potential buyers.
5. Expert Project Management: Our dedicated project manager will oversee each stage throughout the process, ensuring a seamless and stress-free experience. From concept to execution, we pride ourselves on delivering exceptional customer service and achieving remarkable results.
Why choose Stylish Staging & Design?
With years of experience in the industry, our team has a proven record of success. We are committed to delivering unparalleled creativity, professionalism, and attention to detail. We aim to exceed your expectations, making the home transformation process enjoyable and fruitful.
So, whether you're preparing your home for the market or simply looking to revamp your living space, our Perfect Home Transformation Package is your ticket to a breathtaking, stylishly designed home that sparks joy and captivates all who enter. Contact us today at Stylish Staging & Design; and let us show you the power of our expertise. Together, we'll turn your dreams into reality, and create a home that stands out and shines!
Before Staging
After Staging
*This home was on the market for months prior to staging and went on under contract within a week of Stylish Staging and Design staged the key areas of this beautiful new build.
Before Staging
After Staging
Before Staging
After Staging
*In this example, Stylish Staging & Design provided design advice for the house flip and then staged the home for the seller. The home sold for $15,000 above the asking price in just a few days of being on the market.